Sharptooth Snail

After bouncing around from one free platform to another, Sharptooth Snail found its permanent home on Shopify, which is worth every penny of the monthly subscription fee for its ease of use for both the customers and the shop owner. However, there are still many moving parts to customize, and a cohesive brand look to develop.

The aim was to create a colorful, playful identity that had enough flexibility for different applications, so there are several different lockups of the logo and word mark to choose from. The style guide is relatively un-fussy and consists of a bright palette and a series of fonts for headlines.