You don't need "a website"
You NEED to reach the people who want what you've got, and easily sell it to them, WITHOUT getting tangled up in the tech, or blowing your budget. Show me howOkay, you probably need a website, but it’s just one piece of the marketing stack.
Do you have something ready to sell?
Do you know how to deliver it?
Do your people know how to buy it?
Do they know about it at all?
Can they find you again if they’re not ready to buy today?
Do you know how to email them without being spammy?

Hi, I'm Veronica
I run this joint
I’m a lifelong maker who grew up underfoot in my dad’s workshop. I started building websites in the early 90s, before I was old enough to see a PG-13 movie on my own.
I have a degree in Art with an emphasis in Design, a professional background in TV production, advertising and marketing. I’ve worked with NBC, Meredith publishing, the Jim Henson Company, and NASA. In short, I know my stuff. I probably know yours. And I’d love to talk to you about it.
Latest Articles
What’s the Best Mailing List Platform for New Creative Businesses? (Spoiler: It’s Kit)
I have long held the philosophy that There Is No Best when it comes to putting together a stack of tools to get your creative business up and running. I tell students that the best tools are the ones you use. I have my favorites, of course, but if you have picked...
POD Business Advice is Not Designed for Artists
Most marketing experts are not giving you the advice you need to sell your artwork online as Print On Demand merch. Here’s what to do instead.
Starting Over from Not-Exactly-Zero
SWOT Analysis of the shop as it exists now, and some short-range planning to support long-term goals.
