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Brad Goodwin Photography

Website and Identity Design

Brad and I had a long conversation about his philosophy on capturing what Henri Cartier-Bresson called the “decisive moment” in his environmental photography and portraiture. His interest in Eastern spirituality led to the Zen Circle to represent the camera lens, and a book-style headline font to anchor it to his academic background and decades of photography experience.

We left a lot of room for the photography to breathe in the website design, and kept to a really restrained palette to let the work speak the loudest.