Your Friends are always telling you “you should sell these!”
You know people sell their artwork online. Maybe you’ve even tried it.
But what’s the best way to do it?
What’s the right platform to use?
How do I make my artwork look good on anything?
How do I find the people who would be interested in buying it?
What if I don’t have the space to store crates and crates full of product?
We’re going to do something far more interesting.
What’s in Make It Real:
Module 1
Research and Planning
Start by defining your target market using my Real Friend/Imaginary Friend method. Make some decisions about your first product line. Find the things you’re already doing that actual buying customers are looking for
Module 2
Raising a Budget in the Marketplaces
An introduction to a few marketplaces you can start on right away to start earning revenue before you build your own shop. We consider this a stepping stone to establishing your own presence, so you can start earning some revenue to invest in the Real Deal
Module 3
Prepare for Print
Confused by DPI, bleeds, crops, and other printing terms? Intimidated by Photoshop? Take the mystery out of making graphics good enough for Prime Time.
Module 4
Graphic Design for Non-Designers
This module could be a course unto itself. Get some real-world skills in creating attractive mockups and sales material that make people want to buy, and skillfully crafting the kind of merch your customers will be proud to own.
Module 5
Product Creation
The nitty-gritty, step-by-step processes for uploading your products to some of my favorite print partners, writing irresistable descriptions, and getting found in marketplaces like Etsy WITHOUT worrying about the dreaded insta-ban.
We’re going to do this the right way, so you never have to worry about gaming the system to stay seen.
Module 6
Setting Up Shop
You want to own your own platform. Even if you’re just dipping your toe into the marketplaces, creating a sustainable side-hustle means you’re going to want a place of your own on the internet, a way to develop and grow your audience, because the best buyers are repeat buyers.
Module 7
Creating an Incredible Customer Experience
This one’s all about the human-centered part of running an e-commerce shop. Marketing and promotion before the sale, and delivery stellar customer service after.
Don’t know where to find your people? Here’s where we explore the tactics to help them find you.
How do we deal with returns and complaints? They happen, even when you do everything right! Be in integrity without losing your shirt.
This is a self-paced course ($997 Value). All modules will be available right away on Launch Day, but we recommend going in order to get the most value.
BONUS Office hours access for three months ($201 value)
Office Hours Zoom call happens once a month on the second Friday at 12pm Pacific time. I answer questions, troubleshoot and strategize live with participants. If you can’t attend live, you can send your questions in via email and the session will be recorded.
BONUS early Versions of Make It Real ($997 value)
Make It Real was originally delivered live and recorded twice a month when it was first offered. You’ll get access to those recordings. Veronica answers student questions, offers clarity, and workshops actual offerings so you can get set up for success and learn from each other.
While I’m getting the new version together, pre-sales can take advantage of the old versions. In fact, if you need clarity on anything in those early sessions I’d love to hear back from you. You’re my Beta Testers, in a sense.
BONUS access to “Trust the Process (but swear a lot)” Premium newsletter for a year ($120 Value)
Follow along as I document the process of getting my own shop from $30 in sales per month to $30,000. The newsletter is accompanied by weekly blogs laying out my exact strategies and tactics— what works, what doesn’t, and what I learn along the way.
Total value for this edition of Make It Real: $2315.
On Launch Day we’ll sell this course for $297
Pre-Enroll today for $97
What if I took Make It Real when you offered it a few summers ago? Is it worth it to do again?
Yep! You’ll have a leg up on the concepts, but the new version is going to be self-paced, easier to digest and skip around, with new updated strategies and resources for getting your Print On Demand side-hustle started.
I'm not an artist. I'm a writer/content creator. Is there anything in Make It Real for me?
If you have any interest in self-publishing, you’re going to want to check this out. I’m to understand that you’re responsible for a lot of your marketing even if you go the traditional publishing route, so it wouldn’t hurt to look over the the marketing/market research/social promotion sections of Make It Real to bolster your following and make sure the people who want to read your work can find you.
I think I'm going to need more support than just one monthly live call. What have you got?
I offer Rocket Consultations for 90 minutes where we break down your specific situation and create a custom strategy, not just for students of Make It Real, but anyone with a project who needs some help with their tech stack and delivery.
You would be shocked what you can get done in just an hour and a half. Sessions are recorded and follow up via email is allowed for the week following the call.
Additional services are also available and billed by the hour.
I want to sell digital downloads, or Handmade stuff. Is this just for Print on Demand?
Print on Demand is the focus, but the principles should be useful for any artist or craftsperson getting started in eCommerce.
Research and Planning is a universal concept that will enable you to find the people who are looking for you.
Prepare for Print will introduce you to the fun and fascinating world of Print on Demand. You might just want to add it to your offerings!
The Design for Non-Designers module will help you understand how to make your products look appealing in the marketplace and ensure your best chance of making the most sales.
